Be Clear on Lung Cancer

Be Clear on Lung Cancer aims to raise awareness of the symptom of a cough that lasts for three weeks or more. This could be a sign of lung cancer, especially if you are aged over 55. Finding cancer early can make it more treatable and could save your life.

There are over 1,600 new cases of lung cancer annually in Anglia. It is important that you see your doctor if you have a cough for three weeks or more especially if you are over 55. 

Find out more about lung cancer symptoms

More information can be found about these symptoms on the Department for Health’s website nhschoices/lungcancer

What will you see, and where will you see it?

This was a national campaign aimed at those aged over 55. It ran from May-June 2012 and featured adverts on TV and local radio. Further details about the campaign and key messages are available on the national campaign website.

How can you help?

You can talk about the symptoms highlighted in this campaign with friends and family, particularly if they are aged over 55. You may also want to talk to our cancer awareness champions about their work taking the key messages direct to local communities and help identify relevant groups for them to talk to.

Information for healthcare professionals

Prior to each Be Clear on Cancer campaign we send a campaign pack to all GP practices and pharmacies in the region. The pack includes posters, leaflets and symptom cards to display. The Department of Health briefing sheet suggests that GPs should continue to use clinical judgement and existing referral guidance when deciding how to manage patients that present as a result of the campaign. Relevant guidance and decision making aids are included in the pack.

We ask that you engage patients and customers in the materials. If you would like more copies of the materials, or have any questions about the campaign, please get in contact.

Further details

Further details about this and other Be Clear on Cancer campaigns are available on the national Be Clear on Cancer campaign website. This includes:
  • Background to the campaign including the evidence base
  • Information for pharmacists and pharmacy teams
  • Information for GPs and practice teams
  • Links to electronic copies of the Be Clear on Cancer materials